About Us
We believe the finest tailoring is never made for a single day. It is made for the memories that follow.
At R&R, every creation begins with this conviction. For three generations, our family has dedicated itself to the pursuit of exceptional menswear, crafting pieces that honour life's defining occasions with quiet confidence, thoughtful design and uncompromising attention to detail. What leaves our house is intended not only for the celebration itself, but for every memory that follows.
Founded by brothers Rahul and Rohit Parmar, R&R represents the evolution of a legacy built across three generations. Rahul brings sixteen years of expertise in silhouette, construction and bespoke tailoring, while Rohit contributes an international perspective and a vision for a contemporary luxury house. Together, they have created a destination where tradition and modern refinement exist in perfect harmony.
The journey began in 1988, when Bhawar Parmar established ManPasand with a simple yet enduring belief: true tailoring is an expression of respect. Respect for the wearer. Respect for the craft. Respect for the occasion. In 2019, ManPasand NX introduced a contemporary interpretation of that philosophy. In 2025, R&R became its natural evolution bringing bespoke tailoring, couture and elevated occasion wear together under one roof.
Over the years, our work has been chosen by some of Bollywood's most recognizable names and entrusted by more than 45,000 grooms around the world. Yet every commission begins exactly the same way not with measurements, but with understanding. We take the time to know the individual, the significance of the occasion and the vision behind it, allowing every piece to feel entirely personal.
The finest clothing carries meaning far beyond the day it is first worn. It appears in photographs that become family heirlooms, accompanies moments that are celebrated for generations and quietly preserves memories that grow more valuable with time. That belief shapes every sherwani, bandhgala, tuxedo and bespoke suit created within our house.
THE HOUSE CODE
Precision without compromise.
Every proportion considered. Every finish intentional. Nothing is left to chance.
Craft before convenience.
The finest creations are never hurried. They are shaped by patience, guided by experience and perfected by hand.
Created for moments that matter.
The most meaningful occasions deserve something as individual as the story they celebrate. Every commission is conceived with that responsibility in mind.
A legacy earned through trust.
For three generations, families have returned to us for life's most important milestones. Their confidence remains the greatest measure of everything we do.
THE R&R EXPERIENCE
Every visit to R&R is guided by the belief that true luxury is deeply personal.
- Exceptional fabrics selected for their beauty, comfort and longevity.
- Silhouettes developed exclusively around the wearer, never adapted from standard patterns.
- Hand-finished detailing executed with patience, precision and purpose.
- A collaborative journey from the first consultation to the final fitting.
- Direct access to the founders, ensuring every decision reflects the standards upon which the house was built.
Some occasions deserve more than exceptional clothing.
They deserve R&R.
